Digital Marketing

Online, people demand a personalised experience so you need solutions that
drive growth and sales while engaging
and delighting your audience.

At its best digital marketing combines science and art to effectively connect with and engage consumers like never before. Because digital marketing provides real time data, you can observe and adapt to trends and actions that people are taking instantly.

Not having to rely on educated guesses, while providing a personalised experience with carefully crafted creative content means you get to realise higher revenue and a greater ROI.

77%

of email ROI comes from segmented, targeted and action triggered campaigns*

*source DMA

200%

Companies using automation generate 2X the number of leads than those that don’t*

*source Hubspot

32%

Companies that optimise the marketing/sales relationship grow revenue 32% faster.*

*source Aberdeen Group

Digital Marketing

Online people demand a personalised experience so you need solutions that drive growth and sales while engaging
and delighting your audience.

At its best digital marketing combines science and art to effectively connect with and engage consumers like never before. Because digital marketing provides real time data, you can observe and adapt to trends and actions that people are taking instantly.

Not having to rely on educated guesses, while providing a personalised experience with carefully crafted creative content means you get to realise higher revenue and a greater ROI.

77%

of email ROI comes from segmented, targeted and action triggered campaigns*

*source DMA

200%

Companies using automation generate 2X the number of leads than those that don’t*

*source Hubspot

32%

Companies that optimise the marketing/sales relationship grow revenue 32% faster.*

*source Aberdeen Group

How we do it

Smart Launch® our “click to close” methodology, creates optimised sales and marketing funnels that will help your sales soar.

Sales and marketing are two sides of the same coin, yet traditionally are treated completely separately leading to a “them and us” mentality which stifle your sales.

We create alignment between your sales and marketing while building a digital marketing process that paces your buyers journey, opening up your bottlenecks so your sales can soar.

Unified London Digital Marketing London

How we do it

Smart Launch® our “click to close” methodology, creates optimised sales and marketing funnels that will help your sales soar.

Sales and marketing are two sides of the same coin, yet traditionally are treated completely separately leading to a “them and us” mentality which stifle your sales.

We create alignment between your sales and marketing while building a digital marketing process that paces your buyers journey, opening up your bottlenecks so your sales can soar.

0.1 Plan

Create a smart strategy

An integrated digital marketing strategy is imperative in an age when competition is ever increasing online. To reach your goals you need to plan, manage and optimise digital marketing channels against defined targets. SMART KPI’s and a focused investment in content marketing, marketing automation, digital media and creating an outstanding customer journey is essential.

One of the reasons we called our system Smart Launch® is because we wanted to help businesses succeed through using a more structured approach that brings success each time.

Specific

The devils in the detail

Here we make sure the detail is sufficient enough to pinpoint problems or opportunities. It is imperative that the objective is sufficiently detailed to measure real-world problems and opportunities.

Measurable

Applying quantitative or qualitative attributes for success

Now we determine which metrics we are going to use to determine if we meet the goal. This makes a goal more tangible because it provides a way to measure progress.

Achievable

Can we get there?

Smart planning doesn’t mean you can make the impossible possible. It’s time to think about what it is going to take to achieve your goals. If you don’t possess the resources required is it possible to allocate them or do we need to refine the plan.

Relevant

Does it make sense?

Is what you are trying to achieve relevant within the broader business context, or is the rationale correct? For example you could think that having a bigger team will make it perform better, but will it really?

Time-Bound

Can objectives be set for different time periods as targets to review against?

Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed. Providing a target date for deliverables is imperative. We ascertain the goal deadline and what can be accomplished within that timescale.

0.1 Plan

Create a smart strategy

An integrated digital marketing strategy is imperative in an age when competition is ever increasing online. To reach your goals you need to plan, manage and optimise digital marketing channels against defined targets. SMART KPI’s and a focused investment in content marketing, marketing automation, digital media and creating an outstanding customer journey is essential.

One of the reasons we called our system Smart Launch® is because we wanted to help businesses succeed through using a more structured approach that brings success each time.

Specific

The devils in the detail

Here we make sure the detail is sufficient enough to pinpoint problems or opportunities. It is imperative that the objective is sufficiently detailed to measure real-world problems and opportunities.

Measurable

Applying quantitative or qualitative attributes for success

Now we determine which metrics we are going to use to determine if we meet the goal. This makes a goal more tangible because it provides a way to measure progress.

Achievable

Can we get there?

Smart planning doesn’t mean you can make the impossible possible. It’s time to think about what it is going to take to achieve your goals. If you don’t possess the resources required is it possible to allocate them or do we need to refine the plan.

Relevant

Does it make sense?

Is what you are trying to achieve relevant within the broader business context, or is the rationale correct? For example you could think that having a bigger team will make it perform better, but will it really?

Time-Bound

Can objectives be set for different time periods as targets to review against?

Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed. Providing a target date for deliverables is imperative. We ascertain the goal deadline and what can be accomplished within that timescale.

0.2 Attract

Attract more of the right customers

The attract phase in your digital marketing strategy is where we find and engage the right customers by creating content that helps them learn what they want to know. Content that is specifically targeting your ideal prospects gives them a reason to visit your website, while raising awareness of your brand, products and services.

We maximise reach using continuous inbound marketing and planned campaigns to create multiple interactions across your different touchpoints. Informative, relevant, quality content means you get more of the right leads. 

Discovered

Be discovered by people searching for what you sell.

Drive more traffic to your website and landing pages with a content strategy that matches phrases your target audiences are searching for.

Amplify

Amplify your marketing with social media.

Extend the reach of your campaigns by sharing content across social networks to reach the right people at the right time across all channels.

Create

Create engaging lead magnets that target the right people.

Create engaging, compelling ads that influence the prospects behaviour, targeting the right people with audience and behavioural based data, across Google, Linkedin and other advertising platforms.

Engage

Engage your online visitors with dynamic personalised content.

Create a personalised experience by delivering content based on where your prospects are in their buying journey, what they have responded to, what they are interested in or where they are based geographically.

0.2 Attract

Attract more of the right customers

The attract phase in your digital marketing strategy is where we find and engage the right customers by creating content that helps them learn what they want to know. Content that is specifically targeting your ideal prospects gives them a reason to visit your website, while raising awareness of your brand, products and services.

We maximise reach using continuous inbound marketing and planned campaigns to create multiple interactions across your different touchpoints. Informative, relevant, quality content means you get more of the right leads. 

Discovered

Be discovered by people searching for what you sell.

Drive more traffic to your website and landing pages with a content strategy that matches phrases your target audiences are searching for.

Amplify

Amplify your marketing with social media.

Extend the reach of your campaigns by sharing content across social networks to reach the right people at the right time across all channels.

Create

Create engaging lead magnets that target the right people.

Create engaging, compelling ads that influence the prospects behaviour, targeting the right people with audience and behavioural based data, across Google, Linkedin and other advertising platforms.

Engage

Engage your online visitors with dynamic personalised content.

Create a personalised experience by delivering content based on where your prospects are in their buying journey, what they have responded to, what they are interested in or where they are based geographically.

0.3 Convert

Convert more visitors into qualified leads.

The convert phase in your digital marketing strategy is all about persuading site visitors or prospects to take the next step, the next action on their journey when they reach your site or social network presence. We do this by prioritising content that resonates with your ideal customer and creating well designed customer journeys to move them through the sales and marketing funnel.

We employ conversion rate optimisation, marketing automation and remarketing to ensure contextual relevance that drives conversion to increase your leads.

Help

Help people find what they are looking for.

Well planned content strategies and customer journeys make it easy for your prospect to find what they are looking for. To get the valuable information they seek all we ask them for are some basic details… Data capture completed!

Optimise

Optimise your platform and process for higher conversion rates.

Conversion rate optimisation increases the percentage of visitors that take a specific actions such as completing a form, requesting a call, opening an email, clicking a link etc. We utilise split-testing, behavioural analytics and whole host of other tools to ensure you get a greater return on investment. 

Retarget

Retargeting allows you to reach out to the ones that got away. 

Retargeting, also known as remarketing helps you to keep your brand in front of the people that leave your website without converting. As most web traffic (not landing pages) convert at around 2%, retargeting is a key tool in re-engaging the ones that got away with targeted messaging that follows them around the web.

Automate

Automating your marketing means the right thing happens, the right way, at the right time, every time.

Marketing automation allows us to provide personalised journeys, delivering relevant content, at a time when prospects want it, while allowing us to see their digital body language across all your touchpoints. Whether they take action or not we can influence their behaviour leading to higher conversion rates and highly engaged audiences. 

0.3 Convert

Convert more visitors into qualified leads.

The convert phase in your digital marketing strategy is all about persuading site visitors or prospects to take the next step, the next action on their journey when they reach your site or social network presence. We do this by prioritising content that resonates with your ideal customer and creating well designed customer journeys to move them through the sales and marketing funnel.

We employ conversion rate optimisation, marketing automation and remarketing to ensure contextual relevance that drives conversion to increase your leads.

Help

Help people find what they are looking for.

Well planned content strategies and customer journeys make it easy for your prospect to find what they are looking for. To get the valuable information they seek all we ask them for are some basic details… Data capture completed!

Optimise

Optimise your platform and process for higher conversion rates.

Conversion rate optimisation increases the percentage of visitors that take a specific actions such as completing a form, requesting a call, opening an email, clicking a link etc. We utilise split-testing, behavioural analytics and whole host of other tools to ensure you get a greater return on investment. 

Retarget

Retargeting allows you to reach out to the ones that got away. 

Retargeting, also known as remarketing helps you to keep your brand in front of the people that leave your website without converting. As most web traffic (not landing pages) convert at around 2%, retargeting is a key tool in re-engaging the ones that got away with targeted messaging that follows them around the web.

Automate

Automating your marketing means the right thing happens, the right way, at the right time, every time.

Marketing automation allows us to provide personalised journeys, delivering relevant content, at a time when prospects want it, while allowing us to see their digital body language across all your touchpoints. Whether they take action or not we can influence their behaviour leading to higher conversion rates and highly engaged audiences. 

0.4 Close

Close more deals with less effort.

Having your sales team focus on the best opportunities will increase your revenues and profits while leading to a better overall customer experience. Having closely aligned sales and marketing funnels combined with Marketing and CRM automation allows you to identify your best prospects and convert more of them by triggering a sales call or enticing offer at the right time.

We will create a seamless sales and marketing platform, making sure we close any gaps in the process and ensuring your sales and marketing get the data they need to close more and more deals.

Identify

Identify your best opportunities.

Lead scoring allows you to rank your prospects based on their profile and digital body language. This lets you prioritise your time and effort on the prospects that are most interested and ready to purchase.  Hot prospects are delivered in real-time to your sales team. 

Align

Alignment between your marketing and CRM platforms.

Seamless alignment between your sales and marketing means your sales and marketing team always has up to date information. 2 way integration means automatic updates allowing an easy transition from prospect, marketing qualified lead and sales qualified lead to purchaser. 

Close

Close more deals by giving your sales team the hottest leads first.

Deliver the hottest leads and opportunities to your sales team in real time and give them the information they need close the deal. You can choose to have the system automatically deliver more leads to your highest performers or distribute them evenly.

Report

End to end reporting for better returns.

With closed look reporting you can track your sales and marketing efforts from acquisition to close and beyond. With every touchpoint and interaction tracked we can see exactly whats working and whats not working in real time, 365 days a year. With this data we can allocate resources to the best sources of sales, optimise our digital assets and provide valuable feedback on sales performance. 

0.4 Close

Close more deals with less effort.

Having your sales team focus on the best opportunities will increase your revenues and profits while leading to a better overall customer experience. Having closely aligned sales and marketing funnels combined with Marketing and CRM automation allows you to identify your best prospects and convert more of them by triggering a sales call or enticing offer at the right time.

We will create a seamless sales and marketing platform, making sure we close any gaps in the process and ensuring your sales and marketing get the data they need to close more and more deals.

Identify

Identify your best opportunities.

Lead scoring allows you to rank your prospects based on their profile and digital body language. This lets you prioritise your time and effort on the prospects that are most interested and ready to purchase.  Hot prospects are delivered in real-time to your sales team. 

Align

Alignment between your marketing and CRM platforms.

Seamless alignment between your sales and marketing means your sales and marketing team always has up to date information. 2 way integration means automatic updates allowing an easy transition from prospect, marketing qualified lead and sales qualified lead to purchaser. 

Close

Close more deals by giving your sales team the hottest leads first.

Deliver the hottest leads and opportunities to your sales team in real time and give them the information they need close the deal. You can choose to have the system automatically deliver more leads to your highest performers or distribute them evenly.

Report

End to end reporting for better returns.

With closed look reporting you can track your sales and marketing efforts from acquisition to close and beyond. With every touchpoint and interaction tracked we can see exactly whats working and whats not working in real time, 365 days a year. With this data we can allocate resources to the best sources of sales, optimise our digital assets and provide valuable feedback on sales performance. 

0.5 Engage

Delight customers, build loyalty and advocacy

Often overlooked and yet immensely profitable this stage in your digital marketing strategy is all about developing a relationship with your buyers to build customer loyalty, drive repeat purchases and referrals using communications on your site, social presence, email and direct interaction. Turn customers into advocates and promoters by delivering post purchase value.

With marketing automation, tailored content and strategic campaigns you will increase referrals and upsells, leading to lower acquisition costs and higher life time value.

Experience

Provide your customer with an experience they want to share.

Whatever stage in the process your customer is at, crafting an experience that will delight them as they go through their journey will have them wanting to share their experience. Post purchase is vitally important in making sure you have a lasting relationship rather than a one night stand.

Personalise

Add the personal touch

Help customers with personalised, automated, and actionable information at every stage of their journey with you. Personalisation is key in keeping customers engaged and coming back for more.

. 

0.5 Engage

Delight customers, build loyalty and advocacy

Often overlooked and yet immensely profitable this stage in your digital marketing strategy is all about developing a relationship with your buyers to build customer loyalty, drive repeat purchases and referrals using communications on your site, social presence, email and direct interaction. Turn customers into advocates and promoters by delivering post purchase value.

With marketing automation, tailored content and strategic campaigns you will increase referrals and upsells, leading to lower acquisition costs and higher life time value.

Experience

Provide your customer with an experience they want to share.

Whatever stage in the process your customer is at, crafting an experience that will delight them as they go through their journey will have them wanting to share their experience. Post purchase is vitally important in making sure you have a lasting relationship rather than a one night stand.

Personalise

Add the personal touch

Help customers with personalised, automated, and actionable information at every stage of their journey with you. Personalisation is key in keeping customers engaged and coming back for more.

. 

Solutions

Marketing Automation

Lead Management

Email Marketing

Landing Pages

Analytics

Campaign Creation

Campaign Management

Websites

Segmentation/Personas

Demand Generation

Sales Enablement

Blogging

Solutions

Marketing Automation

Lead Management

Email Marketing

Landing Pages

Analytics

Campaign Creation

Campaign Management

Websites

Segmentation/Personas

Demand Generation

Sales Enablement

Blogging