Brand Identity

Brand identity is tangible, you can see it, feel it, hear it, touch it. A strong brand identity takes disparate elements and unifies them into a complete system.

Brand Identity

Brand identity is tangible, you can see it, feel it, hear it, touch it. A strong brand identity takes disparate elements and unifies them into a complete system.

How we do it

A combination of research, strategic thinking, design genius and flawless execution produces a perfectly designed result for you every time.

People fall in love with brands, they trust them and believe in their brand promise. How your brand is perceived directly affects your success. We create brands that forge an emotional connection with your audience, developing life long relationships and helping you to stand out in a crowded marketplace.

How we do it

A combination of research, strategic thinking, design genius and flawless execution produces a perfectly designed result for you every time.

People fall in love with brands, they trust them and believe in their brand promise. How your brand is perceived directly affects your success.

We create brands that forge an emotional connection with your audience, developing life long relationships and helping you to stand out in a crowded marketplace.

Conduct research

Research is the foundation on which success is built. Firstly we clarify your strategies, vision, goals and values before evaluating your existing brand architecture then finally conducting marketing, competitor, technological, language and cultural research.

This intimate understanding allows us to build success into the fabric of your project from the very beginning.

Gain Insights

The insights we gain from the research helps us to identify where the greatest opportunities are, narrowing the focus to areas that will produce the biggest benefits.

During this phase we clarify brand strategy, develop positioning platform, prepare creative brief and create the brand attributes and messaging.

Design identity

Here is where we reduce a complex set of ideas to it’s visual essence this is an iterative process bringing together meaning and form.

We visualise the future, produce creative concepts, design brand identity, explore applications, create the brand architecture and present the visual strategy for your approval.

Create touchpoints

It’s time to bring the brand to life with the design development and creation of the touchpoints through which the world will engage with your brand.

This phase in particular requires an obsessive attention to detail as we finalise the identity design, develop the look and feel, carry out the artworking, agree materials specification, have a production meeting to prioritise the design and delivery of the differing applications in preparation for the public launch.

Manage assets

Your brand holds tremendous value, with many companies now quantifying it’s intangible value on their balance sheet. Creating the brand identity is only the beginning, managing these assets is hard and takes a long term commitment.

Developing the  brand guidelines and launch strategy, continued brand guardianship and evolution combined with the doing everything possible to build the brand is imperative when it comes to fulfilling your brands value to your business.

Conduct research

Research is the foundation on which success is built. Firstly we clarify your strategies, vision, goals and values before evaluating your existing brand architecture then finally conducting marketing, competitor, technological, language and cultural research.

This intimate understanding allows us to build success into the fabric of your project from the very beginning.

Gain insights

The insights we gain from the research helps us to identify where the greatest opportunities are, narrowing the focus to areas that will produce the biggest benefits.

During this phase we clarify brand strategy, develop positioning platform, prepare creative brief and create the brand attributes and messaging.

Design identity

Here is where we reduce a complex set of ideas to it’s visual essence this is an iterative process bringing together meaning and form.

We visualise the future, produce creative concepts, design brand identity, explore applications, create the brand architecture and present the visual strategy for your approval.

Create touchpoints

It’s time to bring the brand to life with the design development and creation of the touchpoints through which the world will engage with your brand.

This phase in particular requires an obsessive attention to detail as we finalise the identity design, develop the look and feel, carry out the artworking, agree materials specification, have a production meeting to prioritise the design and delivery of the differing applications in preparation for the public launch.

Manage assets

Your brand holds tremendous value, with many companies now quantifying it’s intangible value on their balance sheet. Creating the brand identity is only the beginning, managing these assets is hard and takes a long term commitment.

Developing the  brand guidelines and launch strategy, continued brand guardianship and evolution combined with the doing everything possible to build the brand is imperative when it comes to fulfilling your brands value to your business.

0.1 CONDUCT RESEARCH

Research is the foundation on which success is built. Firstly we clarify your strategies, vision, goals and values before evaluating your existing brand architecture then finally conducting marketing, competitor, technological, language and cultural research.

This intimate understanding allows us to build success into the fabric of your project from the very beginning.

0.2 GAIN INSIGHTS

The insights we gain from the research helps us to identify where the greatest opportunities are, narrowing the focus to areas that will produce the biggest benefits.

During this phase we clarify brand strategy, develop positioning platform, prepare creative brief and create the brand attributes and messaging.

0.3 DESIGN IDENTITY

Here is where we reduce a complex set of ideas to it’s visual essence this is an iterative process bringing together meaning and form.

We visualise the future, produce creative concepts, design brand identity, explore applications, create the brand architecture and present the visual strategy for your approval.

0.4 CREATE TOUCHPOINTS

It’s time to bring the brand to life with the design development and creation of the touchpoints through which the world will engage with your brand.

This phase in particular requires an obsessive attention to detail as we finalise the identity design, develop the look and feel, carry out the artworking, agree materials specification, have a production meeting to prioritise the design and delivery of the differing applications in preparation for the public launch.

0.5 MANAGE ASSETS

Your brand holds tremendous value, with many companies now quantifying it’s intangible value on their balance sheet. Creating the brand identity is only the beginning, managing these assets is hard and takes a long term commitment.

Developing the  brand guidelines and launch strategy, continued brand guardianship and evolution combined with the doing everything possible to build the brand is imperative when it comes to fulfilling your brands value to your business.

Solutions

Market Insight

Positioning

Brand Strategy

Brand Experience

Naming

Messaging

Brand Expression

Brand Identity

Brand Language

Environment

Packaging

Print & Publication

Solutions

Market Insight

Positioning

Brand Strategy

Brand Experience

Naming

Messaging

Brand Expression

Brand Identity

Brand Language

Environment

Packaging

Print & Publication